Bijan Born in Tehran, Iran, Bijan immigrated to the United States, to Los Angeles in 1973, where there is a large Iranian community. His exclusive boutique on Rodeo Drive in Beverly Hills was established in 1976 and can be visited by "appointment only". It has been described as "the most expensive store in the world".

Bijan mainly lives in Beverly Hills, California, but he is also known to own residences in New York and Malibu, as well as Milan and Florence, Italy. Bijan i (more...)s one of few Iranians in the notorious paparazzi spotlight who are still permitted to enter Iran.

Bijan is known also for his cars: he has a Yellow Bentley Azure with black interior, as well as a Black Bentley Azure with yellow interior. He is also known to have a Black Mercedes-Benz SLR McLaren with a customized paint scheme, and a yellow Ferrari 430, which he parks outside his Rodeo Drive Boutique, and a Yellow Rolls Royce Drophead Coupe.

In the late 1980s Bijan designed a golden Colt revolver. The gun had a leather hand grip fashioned for a .38-cal. Colt revolver inlaid in the cylinder was 56 grams of 24-karat gold, the gun was placed in a mink pouch in a Baccarat crystal case embossed with the customer's name. Bijan's own signature is engraved in gold on the barrel of the gun. Only 200 such guns were made. In 2005, one of these guns sold at Christie's auction house for over $50,000 USD

In 2000 Bijan courted controversy when an advertisement featuring a "rotund [nude] model named Bella"
and himself was at first rejected by New York magazines before it was accepted by Tina Brown's Talk magazine. (less)